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Aishwarya Ghosh
Sep 12, 20221 min read
How corporations celebrated Pride month in all the wrong ways
Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...
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Aishwarya Ghosh
Aug 17, 20222 min read
What is the creative potential of live streaming?
People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...
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Aishwarya Ghosh
Jun 8, 20221 min read
Inclusive Marketing - Lego’s Braille Bricks for visually impaired children
Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
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Aishwarya Ghosh
Apr 25, 20223 min read
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
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Aishwarya Ghosh
Apr 5, 20223 min read
How Netflix's "Drive to survive" scaled the viewership massively for F1
It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...
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Aishwarya Ghosh
Feb 22, 20223 min read
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
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