Campaigns

IGP goes back in time for Diwali Campaign!

Oct 212 min read

IGP goes back in time for Diwali Campaign!

In its latest campaign, titled “Amazing Gifts, Samay Par”, India's leading gifting platform IGP captures the essence of festive gifting...

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Apple's Latest Eye-Opening Ad Takes a Hilarious Dive into Data Privacy

The Ad Network

May 29, 20232 min read

Apple's Latest Eye-Opening Ad Takes a Hilarious Dive into Data Privacy

Step into the wacky world of data privacy with Apple's latest ad, appropriately titled "The Waiting Room." In this comically twisted...

231 views0 comments

How corporations celebrated Pride month in all the wrong ways

Aishwarya Ghosh

Sep 12, 20221 min read

How corporations celebrated Pride month in all the wrong ways

Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...

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What is the creative potential of live streaming?

Aishwarya Ghosh

Aug 17, 20222 min read

What is the creative potential of live streaming?

People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...

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How Burger King’s Pride Whopper stunt failed it’s target audience

Aishwarya Ghosh

Jul 7, 20222 min read

How Burger King’s Pride Whopper stunt failed it’s target audience

Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...

203 views0 comments

The best Christmas ads over the years that will make you feel merry this season

Aishwarya Ghosh

Jun 9, 20221 min read

The best Christmas ads over the years that will make you feel merry this season

It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...

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Inclusive Marketing - Lego’s Braille Bricks for visually impaired children

Aishwarya Ghosh

Jun 8, 20221 min read

Inclusive Marketing - Lego’s Braille Bricks for visually impaired children

Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...

88 views0 comments

Aishwarya Ghosh

Apr 25, 20221 min read

Ramadan 2022: The best ads

Ramadan is the ninth month of the Islam calendar, a holy month designed for prayer and fasting. It begins and ends with the shape of the...

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How Netflix's "Drive to survive" scaled the viewership massively for F1

Aishwarya Ghosh

Apr 5, 20223 min read

How Netflix's "Drive to survive" scaled the viewership massively for F1

It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...

439 views0 comments

How Nike turned graffiti walls into stores

Aishwarya Ghosh

Jan 21, 20221 min read

How Nike turned graffiti walls into stores

When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...

344 views0 comments

Aishwarya Ghosh

Jan 21, 20223 min read

The Iconic Marketing Strategy of Amul

Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...

1,973 views0 comments

BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE

Aishwarya Ghosh

Dec 24, 20212 min read

BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE

If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...

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Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?

Aishwarya Ghosh

Dec 23, 20213 min read

Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?

Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...

3,190 views1 comment

Cannes Lions 2021 Winners: 10 campaigns that stole the show

Aishwarya Ghosh

Jul 25, 20214 min read

Cannes Lions 2021 Winners: 10 campaigns that stole the show

2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s

297 views0 comments

Kitkat Australia has gone to the fantasy lands for their new ad campaign

The Ad Network

Jul 10, 20211 min read

Kitkat Australia has gone to the fantasy lands for their new ad campaign

Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...

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HUL partners with TOI and Shaadi.com to #StoptheBeautyTest

The Ad Network

Mar 11, 20211 min read

HUL partners with TOI and Shaadi.com to #StoptheBeautyTest

Hindustan Unilever has partnered with the matrimonial site, shaadi.com and the TOI matrimonial section for its latest campaign,...

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99acres releases a comical TVC #NoTwistOn99acres

The Ad Network

Mar 10, 20211 min read

99acres releases a comical TVC #NoTwistOn99acres

99acres rolled out a commercial to emphasize on the fact that they sell what they show. To highlight that their information about...

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Throwback to top Women’s Day campaigns by brands

The Ad Network

Mar 6, 20212 min read

Throwback to top Women’s Day campaigns by brands

So, Women's Day 2021 is just around the corner and brands from all sectors are gearing up to make a mark on social media when the...

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Brands go the thoughtful way as we mark the 72nd Republic Day

The Ad Network

Feb 7, 20211 min read

Brands go the thoughtful way as we mark the 72nd Republic Day

Brands vividly engaged on social media on India’s 72nd Republic Day. Most of the brands focused on expressing gratitude to the country’s...

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Parle-G redefines #genius; says geniuses are the emotional intelligent children.

The Ad Network

Feb 7, 20211 min read

Parle-G redefines #genius; says geniuses are the emotional intelligent children.

Parle-G, running for longer than 80 decades now, has taken forward its famous “#GManeGenius” campaign by launching a series of short...

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