Influencer Marketing

Aug 17, 20222 min read

What is the creative potential of live streaming?

People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...

Jun 6, 20223 min read

The Surrogate Ad Controversy: Amitabh Bachhan And Kamla Pan Masala Brand

Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...

Apr 25, 20223 min read

Is gaming the next huge advertising channel?

You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...

Apr 21, 20213 min read

More than 50% influencers on Instagram are engaged in Social fraud or fakery

It’s safe to say that 2020 was the year of influencers. With majority of the global population constrained by the four walls of their...