Atomyc wins the digital and creative mandate for this popular Gin brand
Atomyc, a Mumbai-based agency will be the creative and digital marketing agency for Sector Gin; they were selected after a multi-agency...
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Aishwarya Ghosh
Sep 12, 20221 min read
How corporations celebrated Pride month in all the wrong ways
Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...
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Aishwarya Ghosh
Jul 7, 20222 min read
Stranger Things' Strange Marketing Strategy
Have you watched Stranger Things 4 yet? The comeback created quite a buzz and definitely lived up to the hype. What’s even more...
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Aishwarya Ghosh
Jul 7, 20222 min read
How Burger King’s Pride Whopper stunt failed it’s target audience
Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...
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Aishwarya Ghosh
Jun 9, 20221 min read
The best Christmas ads over the years that will make you feel merry this season
It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...
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Aishwarya Ghosh
Jun 7, 20222 min read
The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
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Aishwarya Ghosh
Jun 6, 20223 min read
The Surrogate Ad Controversy: Amitabh Bachhan And Kamla Pan Masala Brand
Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...
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Aishwarya Ghosh
Apr 25, 20223 min read
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
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Aishwarya Ghosh
Apr 24, 20223 min read
What does Elon Musk's proposal for an ad-free Twitter mean for brands?
Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...
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Aishwarya Ghosh
Apr 5, 20223 min read
How Netflix's "Drive to survive" scaled the viewership massively for F1
It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...
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Aishwarya Ghosh
Feb 22, 20223 min read
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
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Aishwarya Ghosh
Feb 22, 20222 min read
The Best Super Bowl Ads of 2022
The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...
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Aishwarya Ghosh
Jan 21, 20221 min read
How Nike turned graffiti walls into stores
When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...
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Aishwarya Ghosh
Jan 21, 20222 min read
Why Koo is spending ₹80 lakhs per month on Facebook ads
Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...
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Aishwarya Ghosh
Jan 21, 20223 min read
The Iconic Marketing Strategy of Amul
Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...
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Aishwarya Ghosh
Dec 24, 20212 min read
BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE
If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...
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Aishwarya Ghosh
Dec 23, 20213 min read
Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?
Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...
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