Atomyc, a Mumbai-based agency will be the creative and digital marketing agency for Sector Gin; they were selected after a multi-agency...

Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...

Have you watched Stranger Things 4 yet? The comeback created quite a buzz and definitely lived up to the hype. What’s even more...

Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...

It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...

Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...

Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...

You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...

Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...

It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...

Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...

The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...

When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...

Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...

Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...

If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...

Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...