Before anything, let’s do a deep dive into what sensory branding actually means. As the name suggests, sensory branding is used to impact...

You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...

Ramadan is the ninth month of the Islam calendar, a holy month designed for prayer and fasting. It begins and ends with the shape of the...

Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...

It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...

Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...

The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...

The Cannes Lions International Festival is a global event for those working in fields like creative communications and advertising. They...

With so many social media apps constantly coming up with new features, do you sometimes feel left behind in your Instagram knowledge? You...

When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...

Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...

Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...

If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...

Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...

Dussehra holds a special place in the hearts of the people of India. Given the gardeur of the festival, every year several Dussehra...

2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s

Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...

It’s safe to say that 2020 was the year of influencers. With majority of the global population constrained by the four walls of their...

Hindustan Unilever has partnered with the matrimonial site, shaadi.com and the TOI matrimonial section for its latest campaign,...

99acres rolled out a commercial to emphasize on the fact that they sell what they show. To highlight that their information about...