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Aishwarya Ghosh
Jul 7, 20222 min read
How Burger King’s Pride Whopper stunt failed it’s target audience
Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...
207 views0 comments
Aishwarya Ghosh
Jun 8, 20221 min read
Inclusive Marketing - Lego’s Braille Bricks for visually impaired children
Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
90 views0 comments
Aishwarya Ghosh
Jun 7, 20222 min read
The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
191 views0 comments
Aishwarya Ghosh
Apr 25, 20223 min read
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
57 views0 comments
Aishwarya Ghosh
Feb 22, 20223 min read
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
27 views0 comments
Aishwarya Ghosh
Jan 21, 20221 min read
How Nike turned graffiti walls into stores
When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...
367 views0 comments
Aishwarya Ghosh
Jan 21, 20222 min read
Why Koo is spending ₹80 lakhs per month on Facebook ads
Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...
24 views0 comments
Aishwarya Ghosh
Jan 21, 20223 min read
The Iconic Marketing Strategy of Amul
Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...
2,054 views0 comments
Aishwarya Ghosh
Dec 24, 20212 min read
BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE
If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...
52 views0 comments
Aishwarya Ghosh
Dec 23, 20213 min read
Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?
Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...
3,244 views1 comment
Aishwarya Ghosh
Jul 25, 20214 min read
Cannes Lions 2021 Winners: 10 campaigns that stole the show
2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s
302 views0 comments
The Ad Network
Jul 10, 20211 min read
Kitkat Australia has gone to the fantasy lands for their new ad campaign
Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...
50 views0 comments
The Ad Network
Feb 7, 20211 min read
Parle-G redefines #genius; says geniuses are the emotional intelligent children.
Parle-G, running for longer than 80 decades now, has taken forward its famous “#GManeGenius” campaign by launching a series of short...
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The Ad Network
Jan 10, 20211 min read
Whatsapp's new privacy policy gives content material to creators
Whatsapp's new policy has raised a certain amount of eyeballs for the wrong reasons. The latest update in their privacy policy involves...
45 views0 comments
The Ad Network
Jan 8, 20211 min read
Elon Musk becomes the richest person on Earth and creators get to work
As on 7th January 2021, net worth of Elon Musk ( currently at $190 Billion ) passed that of Jeff Bezos currently stated $187 Billion...
49 views0 comments
The Ad Network
Jan 7, 20211 min read
10 creative ads by Tabasco that are too hot to handle
Tabasco has always been clear of the messaging they want to communicate to their audience in all their #marketing content. That's the...
796 views0 comments
The Ad Network
Jan 5, 20211 min read
10 Durex ads that will make you fall in love with their marketing style
The popularity of #Durex has grown immensely on both #SocialMedia as well as offline in past couple of years. All the credit goes to...
1,074 views0 comments
The Ad Network
Jan 5, 20212 min read
Power of Social Media just did wonders for "Baba Ka Dhaba": The food joint run by 80 year old couple
In the era of viral video and trends emerging every day on #SocialMedia, here's one such video that went viral in 2020 for all the right...
14 views0 comments
The Ad Network
Jan 5, 20211 min read
7 Guerrilla Marketing spots aced by Mini Cooper
If you have seen our Instagram page, you know we just love #guerrillamarketing and #outdooradvertising. The kind of attention a smart...
416 views0 comments
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