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How Burger King’s Pride Whopper stunt failed it’s target audience
Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...
Aishwarya Ghosh
Jul 7, 20222 min read
216 views
0 comments

Inclusive Marketing - Lego’s Braille Bricks for visually impaired children
Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
Aishwarya Ghosh
Jun 8, 20221 min read
90 views
0 comments

The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
Aishwarya Ghosh
Jun 7, 20222 min read
225 views
0 comments

Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
Aishwarya Ghosh
Apr 25, 20223 min read
57 views
0 comments


5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
Aishwarya Ghosh
Feb 22, 20223 min read
27 views
0 comments


How Nike turned graffiti walls into stores
When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...
Aishwarya Ghosh
Jan 21, 20221 min read
400 views
0 comments

Why Koo is spending ₹80 lakhs per month on Facebook ads
Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...
Aishwarya Ghosh
Jan 21, 20222 min read
24 views
0 comments

The Iconic Marketing Strategy of Amul
Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...
Aishwarya Ghosh
Jan 21, 20223 min read
2,157 views
0 comments
BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE
If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...
Aishwarya Ghosh
Dec 24, 20212 min read
53 views
0 comments


Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?
Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...
Aishwarya Ghosh
Dec 23, 20213 min read
3,398 views
1 comment


Cannes Lions 2021 Winners: 10 campaigns that stole the show
2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s
Aishwarya Ghosh
Jul 25, 20214 min read
309 views
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Kitkat Australia has gone to the fantasy lands for their new ad campaign
Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...
The Ad Network
Jul 10, 20211 min read
50 views
0 comments

Parle-G redefines #genius; says geniuses are the emotional intelligent children.
Parle-G, running for longer than 80 decades now, has taken forward its famous “#GManeGenius” campaign by launching a series of short...
The Ad Network
Feb 7, 20211 min read
27 views
0 comments


Whatsapp's new privacy policy gives content material to creators
Whatsapp's new policy has raised a certain amount of eyeballs for the wrong reasons. The latest update in their privacy policy involves...
The Ad Network
Jan 10, 20211 min read
46 views
0 comments

Elon Musk becomes the richest person on Earth and creators get to work
As on 7th January 2021, net worth of Elon Musk ( currently at $190 Billion ) passed that of Jeff Bezos currently stated $187 Billion...
The Ad Network
Jan 8, 20211 min read
49 views
0 comments


10 creative ads by Tabasco that are too hot to handle
Tabasco has always been clear of the messaging they want to communicate to their audience in all their #marketing content. That's the...
The Ad Network
Jan 7, 20211 min read
899 views
0 comments


10 Durex ads that will make you fall in love with their marketing style
The popularity of #Durex has grown immensely on both #SocialMedia as well as offline in past couple of years. All the credit goes to...
The Ad Network
Jan 5, 20211 min read
1,144 views
0 comments

Power of Social Media just did wonders for "Baba Ka Dhaba": The food joint run by 80 year old couple
In the era of viral video and trends emerging every day on #SocialMedia, here's one such video that went viral in 2020 for all the right...
The Ad Network
Jan 5, 20212 min read
14 views
0 comments


7 Guerrilla Marketing spots aced by Mini Cooper
If you have seen our Instagram page, you know we just love #guerrillamarketing and #outdooradvertising. The kind of attention a smart...
The Ad Network
Jan 5, 20211 min read
444 views
0 comments
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