OPPO India is celebrating Diwali this year with a heartwarming campaign called ’Vishwas Ka Deep', that shines a spotlight on one of the most powerful human emotions—trust.
The campaign TVC takes us through a journey across Indian states like Himachal Pradesh,
Maharashtra and Rajasthan, displaying the diverse ways in which the festival of light is
celebrated around the country, while highlighting the larger sense of trust and hope that unites the different traditions.
While heading back home, a young traveller is seen reminiscing on memories of his journey with the help of videos recorded on his OPPO smartphone. The campaign features OPPO India's fresh lineup—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—illustrating how they’re
dependable and trustworthy companions when it comes to capturing cherished moments while withstanding extreme situations.
Along with the TVC, OPPO India has launched an interactive microsite that allows users to
explore unique Diwali traditions from Delhi, Uttar Pradesh, Punjab, Gujarat, Maharashtra, West
Bengal, Assam, Karnataka, Kerala, Tamil Nadu, and Andhra Pradesh. Users can create their
own AI-driven Diwali postcards with the templates enclosed.
The brand has also introduced the ‘Pay 0, Worry 0, Win ₹10 lakh’ offer that includes no-cost
EMIs, zero down payment, zero processing fee and instant cashback on OPPO smartphone
purchases, including the Reno 12 Pro 5G and F27 Pro+ 5G. The offer is available across OPPO
India retail stores, the OPPO e-store, Flipkart, and Amazon till 5th November 2024.
Those who buy OPPO smartphones before 7th November 2024 qualify for 'My OPPO Exclusive Raffle' and stand a chance to win ₹10 Lakh, OPPO smartphones, and other cash prizes!
The holistically-designed campaign effectively drives the message, ‘Har Diwali Vishwas ka Deep Jalati Hai’ by blending emotional storytelling, digital engagement, and community impact.
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