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If you remember the campaign “Har Koi Peera Lahori Zeera”, you probably also remember how unapologetically quirky it was. The kind of advertising that didn’t try to please everyone, but still managed to stay top of mind. Now, the brand has brought the campaign back. And this time, it’s sharper, bolder, and even funnier. What stands out in the new version is how confidently it leans into Lahori Zeera’s irreverent tonality. The humour is louder, the characters more exaggerated,

Deepinder Goyal, co-founder and CEO of Zomato, showed up on Raj Shamani’s podcast wearing a tiny, weird thing on his forehead and said nothing about it. This 4+ hours episode was dropped on January 3, 2026, where Deepinder unpacked stories about Zomato, Blinkit, entrepreneurship, and scale, but people couldn’t stop staring at that thing near his temple. So they started asking questions, searching for it on Google.  Only to find out that the device near his temple is called “T

Bollywood dialogues have a strange kind of permanence in Indian pop culture, lines like “Subah ho gayi mamu” or “Mere paas maa hai” aren’t just movie references, they’re shorthand for emotions, jokes, and shared memories. IKEA India tapped into exactly this cultural muscle with its OOH campaign, turning familiar film dialogues and songs into clever wordplay built around its product names. Instead of pushing discounts or features, IKEA played with recognition. The billboards w

When you see a billboard that reads, “Yes, everyone can hear you singing Golden  in your car”, it immediately clicks. That is the genius of Netflix’s outdoor campaign. The line taps into a shared experience almost everyone has had: singing along to a favorite song in the car and wondering if anyone else can hear. That instant recognition makes people smile, laugh at themselves, and remember the brand behind the joke. Netflix started this campaign in Los Angeles, releasing a n

Everyone knows those cute, sketch-style grocery bags that Zomato, Instamart, and Zepto use. You know the ones, little doodles, quirky drawings, just enough to make opening a grocery delivery feel like a tiny happy moment. Most brands stop there. Pretty visuals, check. People smile for a second, and that’s it. But Zepto decided to take it a step further. Instead of just giving you a bag that looks nice, they gave you a way to play with it . Each bag has a QR code, and when you

Sapne chote ho ya bade, Zepto always delivers in 10 minutes. HDFC Mutual Fund teamed up with Zepto to bring financial literacy right to people’s fingertips. The OOH activation encouraged people to “Search for ‘SIP’ on Zepto” and have the HDFC Mutual Fund Education Kit  delivered in just 10 minutes. This clever campaign fits into a bigger story of Zepto quietly rewriting the rulebook for outdoor advertising. Their billboards don’t just display the app or a product, but they sp

Nestlé turned a billboard into a workout-inspiration board… For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle. From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand. A clever use of OOH that blurs the line between the product and wha

Adidas didn’t just buy a billboard...instead, they built one underwater. Yes, literally. Back in 2021, to launch their inclusive women’s swimwear collection under the “Watch Us Move” platform, Adidas unveiled what was called the world’s first liquid billboard in Dubai. Instead of a static poster staring down at passersby, this billboard was a transparent pool, five meters high and three meters deep, filled with water you could swim in. What made this installation so remarkabl

Billboards that bark, meow, and chirp? Yes, Deliveroo just pulled that off. The food delivery giant, known for its hyperlocal three-sided marketplace connecting customers, restaurants, grocers, and riders, has found a whole new audience: pets. In its latest campaign, Deliveroo installed interactive billboards that literally talk to animals . Using high-frequency sounds audible only to dogs, cats, and birds, the ads instantly caught the attention of curious pets passing by. An

Imagine if, for a moment, your phone suddenly turned into a chocolate bar. That’s the playful thought VML Czechia brought to life through their campaign “Phone Break” , a new interpretation of KitKat’s iconic “Have a Break” message. In a world where our eyes are constantly glued to screens, the campaign served as a visual jolt. Across everyday settings, on public transport, at cafés, and in offices, smartphones were replaced with KitKat bars . There was no tagline, no flashy