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Nestlé turned a billboard into a workout-inspiration board… For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle. From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand. A clever use of OOH that blurs the line between the product and wha

Adidas didn’t just buy a billboard...instead, they built one underwater. Yes, literally. Back in 2021, to launch their inclusive women’s swimwear collection under the “Watch Us Move” platform, Adidas unveiled what was called the world’s first liquid billboard in Dubai. Instead of a static poster staring down at passersby, this billboard was a transparent pool, five meters high and three meters deep, filled with water you could swim in. What made this installation so remarkabl

Billboards that bark, meow, and chirp? Yes, Deliveroo just pulled that off. The food delivery giant, known for its hyperlocal three-sided marketplace connecting customers, restaurants, grocers, and riders, has found a whole new audience: pets. In its latest campaign, Deliveroo installed interactive billboards that literally talk to animals . Using high-frequency sounds audible only to dogs, cats, and birds, the ads instantly caught the attention of curious pets passing by. An

Imagine if, for a moment, your phone suddenly turned into a chocolate bar. That’s the playful thought VML Czechia brought to life through their campaign “Phone Break” , a new interpretation of KitKat’s iconic “Have a Break” message. In a world where our eyes are constantly glued to screens, the campaign served as a visual jolt. Across everyday settings, on public transport, at cafés, and in offices, smartphones were replaced with KitKat bars . There was no tagline, no flashy

As on 7th January 2021, net worth of Elon Musk (currently $190 Billion) crossed that of Jezz Bezos stated at $187 Billion making Elon...

Netflix went all-in for the final season of Stranger Things, bringing a piece of Hawkins to the streets of London, and it was as bold and surreal as you’d expect. Across the city, fans spotted chilling installations, red lighting, wallpaper, and signage that felt ripped straight from the Upside Down. According to OOH reports, these eerie billboards and visual takeovers leaned into the show’s iconic aesthetic, with dim lighting, supernatural textures, and the classic red Stran

Only Burger King could look at a wedding announcement and see a once-in-a-decade brand moment. Back in 2015, an Illinois couple, Joel Burger  and Ashley King , announced their engagement with a playful photo beside a Burger King sign. They wrote to the brand for permission to use the logo on a few favors. BK saw the story picking up steam in the local press and did something bolder: it offered to pay for the entire wedding . On July 17, 2015, in Jacksonville, Illinois, Mr. Bu

Aryan Khan’s Netflix debut doesn’t just satirize the movie business; it quietly rewrites the rules of brand storytelling on streaming. Instead of pausing the plot to “show the product”, The Ba*ds of Bollywood  folds brands into character, setting, and satire so naturally that the integrations feel like world-building rather than ads. Here’s a deep dive into how the show pulls it off, and why it sets a new benchmark for Indian entertainment: The Integration Thesis: Story First

Instead of pushing product, Nike showed up as the runners’ loudest supporter. During the 2025 Bank of America Chicago Marathon, the brand scattered a series of punchy, hyper-relatable billboards across the city, copy written for very specific marathon moments: the early adrenaline, the middle-miles grind, the infamous “wall”, and the final push when the crowd lifts you home. The effect? The medium stopped being around the experience and became part of it. Nike’s placements we

Adidas' new sneakers in collaboration with Marvel are here