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Movie promotions usually happen through trailers, billboards, and social media. But for Toy Story 5, The Walt Disney Company decided to take the campaign 30,000 feet in the air. In partnership with China Eastern Airlines, Disney transformed an ordinary domestic flight into a fully immersive Toy Story experience. Let's see how they did it. Disney Turned an Airbus A330 Into a Flying Toy Story Experience At first glance, the aircraft already looked familiar. That's because the B

CORNETTO’s OOH ad campaign in Turkey smartly integrated some joyful summer moments into the cone’s signature sweet tip. They picked up on the customer behaviour that the end part is what people like the most and made a viral campaign around it. It is a great reminder that people might not remember your product, but they do remember how it made them feel, so for marketers, it’s important to double down on it. Follow us on Instagram and LinkedIn for more such brilliant marke

For decades, Fevicol has built one of the strongest brand identities in Indian advertising, not by talking about adhesive strength, but by telling deeply Indian stories that people instantly recognise. Their recent campaign, Kursi Pe Nazar, continues that legacy. The film uses nothing more than an ordinary chair to explore power, ambition, and human behaviour. But what makes it even more special is the story behind it. "Kursi Pe Nazar" is based on the last creative idea conce

This ad film titled ‘Rewind City’ was created by Orange, a telecom and Digital service provider, to launch their TV rewind feature. The messaging is simple - With this feature, you will never miss the moments that matter. With immersive visuals and a beautiful soundtrack, the campaign turns a product feature into a memorable storytelling experience. Follow us on Instagram and LinkedIn for more such brilliant marketing campaigns.

Every Indian school had this rumour about the P.T. teacher and English ma'am being in love. Since Zepto’s current marketing is all about nostalgia, they had to pick this silly little memory as well and make an entire ad out if it. Also, the Dabur Glucoplus C product integration? So, on point. Why it worked? Because they didn’t try too hard to be clever, they just took something familiar, added a funny twist, and nostalgia did the rest for the audience. Follow us on Instagra

When Punjabi singer Karan Aujla, co-founder of Zyro, wanted to build anticipation for the brand's next launch, he didn't begin with the product. Instead, he posted a cryptic teaser on Instagram featuring a dramatic car stunt. There was no product name, no tagline, no launch date, no explanation. Just one recurring detail, a plain white can that quietly appeared in the frame. That lack of information wasn't a flaw, it was their entire strategy. Rather than giving viewers answe

To celebrate Shanghai Disney Resort's 10th anniversary, Pepsi launched a limited-edition bottle that transformed a simple label into an interactive animation, without using a screen, QR code, or augmented reality. Let's see why this campaign worked. Pepsi Used an Optical Illusion to Bring Mickey Mouse to Life At first glance, the bottle looked like any other limited-edition Disney collaboration, but the magic appeared when people rotated it. Using a clever moiré animation eff

Every brand participates in moment marketing, some post witty creative on social media, some launch limited-time offers, and then there's Zepto. A brand that has consistently shown that the best way to own a cultural moment is to turn it into an experience. For World Chow Mein Day 2026, Zepto partnered with Ching's Secret to launch Wok Chowk, an on-ground event that brought together food, creators, games, and community. Let's see why this campaign worked. Zepto Created an Ent

Back in the early 2000s, FOX Sports and GALLEGOS United dropped this gem in the world of sports advertising with a quirky TVC called “Smell”. This wasn’t just another promo, it became one of the first truly viral ads from the Hispanic market, spreading worldwide long before “viral” was even a marketing buzzword. Directed by Nicolas Kasakoff and brought to life with razor-sharp creative work (Favio G. Ucedo, Facundo Romero & team), this ad film played with humour and absurdity

Launching a global brand in a new country is never easy. Especially when your product isn't something people buy every day. That's the challenge POP MART, the Chinese collectables giant behind viral characters like Labubu, faced while entering India. Instead of opening with another toy store or running traditional ads, POP MART partnered with Lenskart to launch something nobody expected - a limited-edition eyewear collection. Let's see why this launch worked. Why POP MART Cho